Hanoi Beer (Habeco’s) is one of oldest brewing company in Vietnam, beside Saigon Beer. So it’s a rare chance for us, to make an unusual TVC for them.

But we made it!
And it not like any beer advertising that we are usually see for Hanoi beer.

We begin with quite neat storyboard then make it become something fun with dance & move, futuristic mood & tone, infinity loops set. Moreover, with all characters on show their craziness on stage, we hope can give you strength to twist yourself becomes anyone you want. 

One of the most challenge for me is the CGI path. Glassed bottle is not an easy piece of cake at all. All of the single details on it have to be brief because the real product is not be produced yet and all we have is the specifications on PAPER.
And surprise, we have to animate it also. COol!!

Thank team, for always being a cool team to make this project come to life.
Client: Habeco
Product: Hanoi Bold & Light
Agency: Dentsu Vietnam
ACD: Truc Yen
Senior Art Director: Phung Graya Tieu
Copy Writer: Truc Yen, Kien Tran
Illustrator: Don

Production House: Plan A
Producer: Angel Uyen Nguyen, Lory Oggia, Harry Dinh
Post house: Post Bangkok