Beer Hanoi Bold & Light | TVC

Hanoi Beer (Habeco’s) is one of oldest brewing company in Vietnam, beside Saigon Beer. So it’s a rare chance for us, to make an unusual TVC for them.

But we made it!
And it not like any beer advertising that we are usually see.

We begin with quite neat storyboard then make it become something fun with dance & move, futuristic mood & tone, infinity loops set. Moreover, with all characters on show their craziness on stage, we hope can give you strength to twist yourself becomes anyone you want. 

One of the most challenge for me is the CGI path. Glassed bottle is not an easy piece of cake at all. All of the single details on it have to be brief because the real product is not be produced yet and all we have is the specifications on PAPER.
And surprise, we have to animate it also. COol!!

Special thanks to my sissy Truc Yen, Angel Uyen Nguyen for support me more than 100% to make this project come to life. CGI supervise, thank to Vuong Nguyen to give me many value advance.
And of course, thank team, for always being a cool team.
Client: Habeco
Product: Hanoi Bold & Light
Agency: Dentsu Vietnam
ACD: Truc Yen
Art Director: Phung “Graya” Tieu
Copy Writer: Truc Yen, Kien Tran
Illustrator: Don
Producer: Angel Uyen Nguyen, Lory Oggia, Harry Dinh
Post house: Post Bangkok
Production House: Plan A

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