Tet holiday is all about a fresh beginning, full of hope and desire for development, success, prosperity, and happiness. But it is also a season closely associated with flowers, especially in Vietnamese tradition.
Bringing those two ideas together, by wishing a “Blooming New year” is a perfect way to launch the brand-new Spring collection of PNJ. So, we come up with a creative concept:

WISH YOURSELF 
A NEW YEAR BLOOMING

MOODBOARD

KEY VISUAL

ADAPTATION

And we are lucky that clients really love this concept and use it for their Tet’s campaign. But unfortunately, the final version, we’ve changed the main color theme from basic blue (their branding color) to pastel pink to make it closer to the Tet celebration feeling. 

• 

• 

• 

Many thanks everyone that support, without them, I will have no Tet I think. Just kidding.
Agency: Bates Chi Vietnam
Client: PNJCD: Yorgos Giosis
Art Director: Graya Tieu
Copy Writer: Yorgos Giosis, Viet Nguyen
Account: Quang Nguyen